Social Media Management

Running a cookie business is hard enough — keeping up with social media shouldn’t be the thing that melts your butter.

That’s where Little Cookie Jar Social comes in. I help cookiers, bakers, cookie-cutter designers, and baking suppliers turn their raw photos and videos into scroll-stopping content that actually grows your audience.

I give you back hours a week, keep your socials rolling, and your business can claim it back at tax time.

With a mix of creativity, strategy, and industry know-how (backed by over a decade in digital marketing), I take the stress out of posting so you can focus on what you do best: making edible art.

Let’s turn your socials into your strongest sales tool!

Package Details

Step 1 – Enquire → Step 2 – Content Upload → Step 3 – I Edit & Schedule → Step 4 – You Approve → Step 5 – Grow Your Page

What’s Included in Every Package

No matter which package you choose - from a Starter Batch to the Full Cookie Jar - every client gets the same level of care, creativity, and strategy-backed support. Here’s what comes standard with all Little Cookie Jar Social packages:

  • Personalised Strategy & Content Direction

    • I get to know your brand style, your ideal customers, your tone, and the vibe that makes your cookies or products unique. Every piece of content is crafted to align with your goals — whether that’s attracting new customers, boosting engagement, or showcasing your designs.

  • Content Planning & Scheduling

    • You’ll never need to worry about what to post or when. I create a clear posting plan and schedule everything for optimal times based on audience behaviour, industry patterns, and trending activity.

  • Professional Editing of Your Raw Photos & Videos

    • You send the content; I work my magic. This includes cutting, trimming, colour correction, transitions, layout design, pacing, and all the creator polish needed to make your photos and videos pop.

  • Caption Writing With Your Brand Voice

    • Fun? Friendly? Educational? A little cheeky? Your captions will be engaging, scroll-stopping, and optimised for Instagram’s algorithm using SEO keywords and strategic formatting - all in your unique brand voice (no one will even know it’s not you!).

  • Hashtag Research & SEO Optimisation

    • Each post includes tailored hashtags and strategic keywords designed to increase reach, visibility, and discovery — especially helpful for small businesses relying on organic growth.

  • Trend Monitoring (So You Don’t Have To Scroll for Hours)

    • I keep an eye on viral audio, trending formats, creator patterns, and industry-relevant topics so you can jump on the right trends at the right time.

  • Analytics Tracking & Insights

    • I keep an eye on what’s working and what’s not. You’ll get simple, understandable insights that help guide future content creation and growth.

  • Ongoing Support & Easy Communication

    • Need to ask a question? Want to send new content? Need advice on a post idea? You’ll always have a direct line to me — no ticketing systems, no corporate delays.

  • Access to Your Brand Content Folder

    • Each client gets a personalised content library where you can upload raw footage and access edited pieces anytime.

  • Consistency, Reliability, and Peace of Mind

    • The biggest benefit: you no longer need to stress about posting, planning, or keeping up with social media expectations. I handle it — you focus on baking beautiful cookies, designing your products, and running your business!

The Starter Batch

You bake the cookies. I handle Instagram.

  • 8 posts per month (mix of Reels + static photos)

  • Basic video and image editing in your brand style (crop, colour, music, pacing, watermark, etc)

  • Caption writing in your unique voice

  • Hashtag sets designed for our industry

  • Scheduled posting so you remain consistent

  • Monthly content plan (simple + easy to follow)

Best For: Creators who want to stay active on IG consistently but don’t need a full-blown strategy yet.

from $200 / month

The Signature Dozen

You decorate cookies. I decorate your socials.

  • 12 posts per month (Reels-focused to maximise reach)

  • Reel editing optimised for trends + algorithms

  • Caption writing with strategic calls-to-action

  • Tailored hashtag strategy per post

  • 20 mins weekly engagement on your behalf

  • 4–6 Insta Stories created & posted weekly

  • Monthly analytics + “what’s working” report

  • A monthly content calendar designed specifically for your brand, your cutters, and your style

Best For: Creators who want to stay active on IG consistently but don’t need a full-blown strategy yet

from $400 / month

The Full Cookie Jar

Your dream package - full account management for those who want to scale, stay booked out, and show up consistently without lifting a finger.

  • 16–20 posts per month (high-performing Reels + strategic static content)

  • Advanced editing: pacing, transitions, hooks, trending audio

  • Custom Stories created daily

  • Full engagement management (comments + some DM triage)

  • Weekly growth + content optimisation

  • Niche strategy tailored for YOUR exact cookie style & customers

  • Monthly strategy meeting

  • Priority access for launch promos, restock announcements, and seasonal campaigns

  • Full-grid aesthetic planning + brand voice polishing

Best For: Busy businesses, large order-based operations, and those earning consistent revenue .

from $900 / month

The Sprinkle Station

For when you need some occasional assistance to see you through the busy periods without burning out, or if you want to super-charge your package.

  • TikTok / Pinterest content repurposing: $150 / month

  • Story highlight design packs: $150 once-off

  • Reel editing bundles (10 videos): $400

  • Product launch campaigns: $350–$900 / project

  • Ad-hoc editing and posting: $40 / hour

  • Website creation / audit / redesign / management: POA

  • Paid Meta or Google advertising campaigns: POA

  • Any other needs - reach out for a chat!

Best For: Anyone who needs a little help staying afloat and in front of the eyes of your audience (and customers!)

Let’s work together

Ready to grow your cookie brand without the constant effort of posting? Fill out the form and let’s create your dream social media presence!

Why Hire a Social Media Manager? (Especially One Who Knows the Cookie Industry)

Running a cookie business—whether you’re baking custom sets or designing cutters/stamps—is already a full-time juggling act. I know half of you are also working a full time job already, and this is a side-hustle for you.

You’re baking. Decorating. Packaging. Photographing. Designing cutters. Replying to customers. Managing orders. Keeping up with trends. Breathing (optional).

Social media becomes the first thing to fall off the list. And unfortunately… it’s also one of the most important parts of growing a modern cookie brand. That’s where I come in.

As the creator behind Little Cookie Jar, I understand:

  • how cookie decorators work

  • how customers shop

  • how trends move

  • what makes a cookie video go viral

  • and what builds actual, ongoing sales, not just likes

This isn’t generic social media management. This is specialised, industry-specific content creation for the cookie world, by someone who has more than 13 years of social media management experience across industries (happy to send you my resume if you like!).

I give you:

  • Stress-Free, Consistent Posting

    • No more scrambling last-minute.

    • No more “Oops… I haven’t posted in 3 weeks.”

    • Your content goes out regularly, strategically, and beautifully.

  • Professional Reels & Content Editing

    • You provide raw clips → I turn them into polished, scroll-stopping Reels. Fast-paced? Relaxing? Trend-based? Educational? I know what works for cookie people and general audiences.

    • You provide raw photos → I turn them into polished, scroll-stopping Pictures, edited to match your grid.

  • Captions That Actually Convert

    • Sales-driven. SEO-friendly. fun, chatty, and on-brand.

    • I write captions that sound like you - but with strategy baked in.

  • Tailored Hashtag Sets & Keyword Optimisation

  • Engagement Management

    • Replying to comments, answering questions, and keeping your posts active so the algorithm loves you. (It’s like having a friendly cookie fairy in your DMs.)

  • Content Planning You Don’t Have to Think About

Your business stays visible—even during your busiest baking seasons.

A Sweet Bonus: It’s Often Tax Deductible - In Australia, marketing, advertising, and social media services are generally claimable business expenses. (Always check with your accountant for your specific situation.). Get your time back AND claim at tax time.

You’re not just investing in growth - you’re investing smartly.

Your content, your brand, your audience… but finally managed the way it should be.

FAQs

  • Not necessarily! I can work with the raw photos and videos you already have. If you want to keep things fresh, you can send new content whenever you’re able — but there’s no pressure to constantly film.

  • Super easy. You’ll receive a personalised upload folder where you can drop in your raw clips and photos anytime. No fancy equipment or special formatting needed.

  • Absolutely. Many clients start with a backlog of unused footage — and turning it into polished, scroll-stopping content is one of my favourite things to do. Don’t be stressed about it being ‘perfect’ before sending it my way - I specialise in making everyday clips look professional, cohesive, and on-brand. Natural, real content often performs better than overly staged footage.

  • My focus (and expertise!) is working with cookie artists, bakers, and cookie-cutter/stamp designers — but I’m open to similar creative small businesses. If you’re unsure, just ask!

  • I schedule posts for the best-performing times based on Instagram analytics and industry trends. You don’t have to log in or approve anything unless you want to.

  • Totally fine! All packages are month-to-month. You can upgrade, downgrade, or pause with 14 days’ notice before your next billing cycle.

  • Yes! I have an add-ons section (AKA “Sprinkle Station”) where you can order extra reels, carousels, or editing sessions whenever needed.

  • Definitely. I’ll ensure your captions, tone, and messaging feel natural, consistent, and true to your unique style.

  • Depends on the package level chosen. We can discuss the level of engagement I manage when we chat!

  • Yes! Because this is part of your business marketing and advertising, it is generally tax-deductible in Australia. (Always check with your accountant for advice specific to your situation.)

  • Most accounts see improvements in consistency, engagement, and reach within the first 4–8 weeks. Growth varies, but strategic posting + strong content almost always leads to steady momentum.

    No one can guarantee specific numbers (and you should run if they do!), but I do guarantee high-quality content, strategy-backed posting, and consistency — the pillars that reliably grow accounts over time.

  • No stress. I can guide you through capturing simple, effective clips with your phone — nothing fancy. You’d be surprised how much good content you already have hiding in your camera roll.

  • Billing is monthly, and payments are made upfront at the start of your service month. You’ll receive an emailed invoice with secure payment options.